Reason #2: Meta Descriptions Aren’t Only Used by Search Engines Not only for some searches, but one hundred percent of the time. If we left it to Google to generate the search snippet, a far less appealing description would be shown. Plus, we add a call to action (“call us”) to drive more clicks and conversions. We include mention of our recent awards to build trust and credibility with searchers. Take, the meta description we’re currently using on the SEO Sherpa homepage: Your meta description tags provide a HUGE opportunity to promote your business and brand with messaging you define. Or how about if your site gets 2 million monthly impressions (roughly how many the SEO Sherpa website generates)? That’s a whopping 666,000 displays of our meta descriptions on Google! Which means, if your website generates 100,000 organic impressions per month, that’s at least 33,000 times your meta descriptions get shown. They do show it for 1 out of every 3 searches, and 40% of the time for fat-head queries: Okay, so Google may not show your meta description for every single query. Here are three reasons why: Reason #1: Build Your Brand with Custom Meta Descriptions So, with Google using your meta description so infrequently, you may be asking why bother with a meta description tag at all? Sometimes means Google uses a page’s hardcoded meta description just 29% to 37% of the time! Or, this one by Portent is anything to go by: They “sometimes” use the meta description tag within snippets displayed in the search results. They do not use the description meta tag as a ranking signal. This is what a meta description looks like in the HTML of the page: Why Do Meta Descriptions (Still) Matter? It is housed between the tags within the page’s code.
Like other metadata, the role of the meta description is merely to provide information (AKA “data”) about your webpage. While your meta description will often (but not always) show on the search engine results page, it does not appear to users on the web page itself. Here’s how a meta description appears on Google:Īnd here’s how a meta description appears on Bing: If displayed in search results, the meta description will show beneath the headline and the display URL within a standard web snippet. Search engines may use a page’s meta description to preview to users what a page is about. What is a Meta Description?Ī meta description is an HTML attribute used to provide a brief summary of a web page.
META DESCRIPTION COUNTER HOW TO
META DESCRIPTION COUNTER CODE
The Meta Description Troubleshooting Guide: How to Find, Add or Fix HTML Description Tags in Your Code.Putting it All Together - Use this Proven Meta Description Formula Identify Winning Meta Description Hooks with Google Ads Make Every Meta Description Unique (And How to Do It at Scale) Optimize Your Meta Description for Site Links Steer Clear of Quotation Marks (They Break Your Meta Description) Drop an Emoji in Your Meta Description to Improve Relevance and Boost Click-Through-Rate Drive More Clicks Using Calls to Action in Your Meta Descriptions Dates, Numbers, Value Adds and Specifications: Meta Description Power Ups How to Counter "I've Seen This Before" with a Compelling USP Use an Active Voice and These Two Magic Words Keep an Eye on Meta Description Length: But Don’t Agonize Over It! Help Your Description “Pop” by Using Your Focus Keyword AND Synonyms How to Increase Dwell Time (and Rankings) by Mirroring the Content on Your Page
Match Your Description to the Search Intent Behind Your Main Keyword How to Write a Meta Description: 15 Meta Description Tips.Why Do Meta Descriptions (Still) Matter?.
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